The virtual world is never done evolving, and as a white label digital agency, neither are we. In our 10+ years of business we’ve continually grown and adapted to meet our partners’ needs. To reflect the improvements we’ve made, we’re excited to announce a fresh new look.
Our updated brand features the same clean, stylish colors and shapes that are popular in the rest of the digital advertising industry, but the design team made sure our neighborly charm remains front and center. We’re real people who go above and beyond to provide personalized care for our clients, and we showcase this through a variety of organic, energetic design elements.
Fonts & Taglines
Font choice and tagline development play an important role in establishing the look and feel of any brand, and ours is no exception. In an industry that grows more reliant on AI every day, we want our partners to know they’re dealing with fellow humans who understand their business goals and are willing to go the extra mile to see them through. To emphasize this, we chose a classic serif font for our headlines. We feel it’s got just the right amount of nuance and personality, and it pairs well with the more industrial body text.
After deciding what our copy looked like, we had to find something important to say. For maximum adaptability, we’ve created a list of interchangeable taglines that align with a variety of our objectives. Some of the ones you’ll see on our website and other collateral include “Your Vision Is Our Mission” and “Your To-Do List Just Got Shorter.” These serve as a reminder that we’re here to provide personalized solutions and simplified processes to each of our partners.
Logo & Color Palette
Our new logo strikes the perfect balance between capability and charisma, just like the Guarantee Digital team. The shape language of the icon features two repeating capsule shapes (more on those later) and a connecting element which falls behind the “d.” This connection symbolizes our role as a behind-the-scenes bridge between human ingenuity and the digital space.
We delved into color psychology when choosing our blue and green palette. Blue is the industry standard because of its reassuring air of professionalism and experience. It’s here to emphasize our team’s reliability and wide range of capabilities. If blue could talk, it would say “Sit back and relax. We’ve got this.”
Green, on the other hand, is all about growth, energy, and success. This speaks to the enthusiastic support that we offer our partners, as well as the increased revenue that comes as a result. Green promises fresh perspective, and we guarantee we’ll provide some.
Capsules & Squiggs
Two of our defining elements as an agency are adaptable problem solving and passion for what we do. You’ll see these concepts brought to life in our branding with capsule shaped imagery and hand drawn green lines affectionately known as “squiggs.”
As a white label agency, we function as a “capsule collection” of the products and services that provide the most benefit for each of our partners individually. Capsules represent everything from bite-sized pieces of helpful information to beneficial supplements that improve the health of your business. Visually, we love how well the friendly, rounded silhouette of the shape integrates with the rest of our branding.
While the capsule shape represents the perks of our digital services, the enthusiasm and creativity that our team brings to the table is expressed through bright, playful line art. These green lines intertwine with imagery and text to highlight the organic nature of what we do. They’re a constant reminder that the digital world is an unpredictable, exciting frontier, where the possibilities are infinite. We’re happy to guide you as you explore this space and grow your business.
We’ve changed a lot going into the new year, but some things will always stay the same. At our core, we’re still a business built on human connection, reliability, and collaboration. We’re proud to show off our new look and growing suite of services while providing our signature dedicated care to Guarantee Digital partners!