March 16, 2023

What is SEO and Why is it Important?

Bec Loss
Woman smiling and looking at phone

If you own a business and have a hand in your marketing, you have likely heard the acronym SEO used more than a few times. However, SEO (Search Engine Optimization) is more than just a few words on your website. It’s an essential part of any successful marketing strategy.

But what is SEO, and why is it needed for your business to succeed? This blog post will discuss what SEO is and why it is pivotal for your business.

What is SEO?

In simple terms, SEO is the process of improving your website to increase its visibility in Google and other search engines whenever people search for:

  • Products you sell.
  • Services you provide.
  • Information on topics in which you have deep expertise or experience.

SEO is essential for businesses of all sizes. If you have a website, you want people to be able to find it! SEO helps your website rank higher on search engines, increasing your audience reach. The better your pages’ visibility in search results, the more likely you are to be found and clicked on. Ultimately, search engine optimization aims to help lead more traffic to your website, grow your audience, and increase sales for your business.   

Man in plaid shirt on computer conducting Google search

Why is SEO Important?

Boost Credibility
To boost your business’s credibility, a site with high-quality and trustworthy content is essential. Improve this by adding new articles or updating old ones on top search engine results pages (SERPs). Additionally, increase site speed so visitors can load more quickly while browsing through different sections in one sitting – research keywords related to topics covered within these pages.

Supports Content Marketing
Your site will rank better in search results with original content that draws on your readers’ expertise. But don’t just rely on SEO alone – create high-quality, optimized text for keywords you want to appear at top spots and frequently update, so it remains fresh.

Increased Reach
The right SEO can help you attract anyone with intent at a given time, no matter what stage of the buying funnel they are in. For example, you use target keywords rather than demographics, as you might for social advertising. In that case, your campaign is more likely to reach those prospects interested enough about doing business with you who have never been approached before!

Improves Website Usability
SEO is about making your site search engine friendly but can also improve a customer’s experience. By working to generate valuable and high-quality content that backlinks between pages of text and images, you will improve both visitor engagement time on a page AND make sites more relevant for Google’s algorithms!

Your Vision is Our Mission

In the digital age, SEO has become vital to building and maintaining your brand. Guarantee Digital helps your agency stay competitive within today’s digital space. Our Digital Services team ensures that your business is found at the top of search and stays visible to potential customers while you focus on running your business.

Turn your vision into reality with our full suite of marketing and digital services. Book a demo to learn more about our suite of products customized to help your business skyrocket.