When it comes to web design, you never get a second chance to make a first impression. Considering that 94% of website visitors will judge your business’s credibility on the first impression alone, this has never been more true. Furthermore, the first impression your website audience receives is made in about 50 milliseconds. Thus, purposeful website development is a critical component of your business. Unfortunately, so many websites are filled with general information and average design. Several key elements go into building a solid, effective interface to generate traffic, sales, and profitability for your business.
Keys to Creating an Engaging Website
Branding & Design
Before even touching your toes into the waters of website design, you must develop a brand strategy. A solid, well-thought-out brand strategy will guide your entire design journey and inform most of your crucial design decisions. Your website needs to speak – specifically and immediately – to your brand’s core message. Visitors should be able to “get” who you are and what you offer quickly. Your website design, informed by your brand strategy, has the power to make or break the conversion rate of transforming visitors into customers.
The Sticky Factor
Is your website “sticky?” It’s great to boost your unique visitor numbers, but keeping them clicking around once they arrive is critical. A successful website pulls users in and keeps them engaged, clicking deeper and deeper through the site for a while.
How do you accomplish “sticky?” First, pull them in with a stellar design and compelling photography. Next, you need to immediately engage your visitors and get them to click through your website. Invite them to create a site profile or fill out a contact form so that you can start interacting with them via email marketing. Offer enticing product deals. Create polls and questionnaires to maximize clicks and build loyal site visitors simultaneously. Become an expert in your niche with informative blog posts, making you the resource readers turn to online.
Grow and Manage Website Traffic
To increase visitors, you’ve got to be more than just a pretty face. Great design is essential, but you need to generate traffic and strengthen your online marketing by:
- Developing keyword-rich, valuable content paired with a solid search engine optimization (SEO) plan.
- Setting up a social media marketing plan. This is a must for new customer acquisition and strengthening the loyalty of existing customers.
- Focusing on target marketing to help you to reach your exact customers who want to buy.
- Monitoring your website traffic using web analytics tools. Study your site visitors’ patterns and habits so you can manage and tweak what is working and what is not working.
Bonus Tip
Avoid frustrating your visitors at all costs by keeping the design, layout, and navigation intuitive, clean, and straightforward. As 44.7% of all retail e-commerce is transacted on mobile phones, create and optimize a mobile version of your website. Always make finding your contact information super simple.
Enhance Your Web Presence
To improve your online presence, you must develop a presence with a purpose. Guarantee Digital’s Web Services team designs your site according to current industry standards, striking the crucial balance between great user experience and optimization for a high Google ranking.
We offer two web design options: custom builds and quick builds. Quick builds have simpler breakdowns and are typically made up of ten pages or less, while custom-made websites may include as many pages as needed. If your website has a straightforward structure and goal—or if you’d like to start small before investing more time in a larger site build—a quick build is the perfect option! If you have a large set of goals and complex functionalities in mind for your website, such as creating an online store, consider building a custom website instead.
We’ll create a unique solution that fits your needs, so you can stay focused on growing your business. Visit our website to learn more about our marketing and digital services, or book a demo to get started today!
