|Display Advertising||Display targets a custom audience in a relevant location with animated Display (banner) advertising on websites and apps. Campaigns are based on a cost per thousand impressions (CPM) model.|
|Display Behavioral, Contextual||This display campaign is a data-targeted banner campaign optimized based off of behavior, demo, and GEO target at zip, city, metro and up.|
|Display Addressable||This display campaign is a data-targeted banner campaign based on house hold demo, interests, and online behavior.|
|Display Keyword||This display campaign targets users based on keywords user searched for prior to ad placement.|
|Display Advertising Geofencing||Geofencing targets an audience based on their precise location with programmatic display advertising.|
|Display Geofence||This display campaign targets specific devices that have been within a geo frame during a previously specified timeframe. (GEO fence at lat/lon or polygon.)|
|Display Geofence+ Conversions||This display campaign targets specific devices that are known to dwell in the residential addresses provided by client. HH extension can reach every device in the house. You can also add conversion foot traffic attribution.|
|Free Creative for Any Display of 100K Impression Count or Above||We will provide a free static web friendly display set for any display campaign ordered for 100,000+ impressions.|
|Ad Set Creation for Display Campaigns Under 100K||If you do not have creative and are selling a campaign with under 100k impressions. We can build you an ad set, for a flat rate that will include the following sizes: (300x250, 728x90, 320x50, 300x600, 300x50). We will allow up to 3 revisions before an additional charge will be applied. Ad sets can only be used with targeting campaigns implemented by our GD team.|
|**All campaigns will have a site pixel to be added for retargeting. If the pixel is not added some metrics may not be reflected in the results.|
|Cannabis Network||We use real-world experience and real-time data to navigate the ever-shifting landscape of marketing regulated products.|
|Cannabis - Display & Geo||Display campaign that runs on a network of approved sites served to people 21+. No additional targeting is available. **Cannot link to sites with shopping carts. Creative must be sent and approved before the campaign launch. If you need creative, we can help. Indicate this request when placing your target marketing order.|
|Cannabis - CTV/OTT||Video campaign that runs on a network of approved sites, served to people 21+ **Cannot link to sites with shopping carts.|
|Cannabis - Email Marketing||Email Marketing campaign that is sent to an audience of people 21+. **Cannot link to sites with shopping carts.|
|Video Advertising Pre Roll||Video pre roll allows you to target a streaming audience in a relevant location with programmatic advertising in the open web.|
|Pre Roll Video||This video campaign is not skippable, and is targeting based on contextual + GEO target at zip, city, metro and up|
|Pre Roll Video & Keyword||This video campaign is not skippable, and served to users who are pre-defined to have certain interests based on browsing history, content they are viewing and other behaviors.|
|Pre Roll Video & Addressable||This video campaign is not skippable and serves HH Level Curated 3rd Party Data based on gender, age, income level, educational status, and parenting status.|
|YouTube (CPCV)||Campaigns are based on a cost per view (CPV) model. A YouTube view is counted when someone watches a complete ad that is 11–30 seconds long, someone watches at least 30 seconds of an ad that is more than 30 seconds long, or someone interacts with the ad.||YouTube ads are skippable after 5 seconds.|
|Connected TV (CTV)||More people are switching from cable TV to smart TVs that contain access too many video streaming platforms. As a result, connected TV advertising, or CTV advertising, is becoming more popular than ever. CTV advertising is viewed on Smart TVs.|
|Connected TV - 100% Big Screen Audience||Connected TV (CTV) allows you to target a streaming audience watching premium network content – on a television screen – in a relevant location - non skippable. 100% Big Screen Streaming Video - 15 or 30 sec spots|
|Connected TV & Addressable||Connected TV (CTV) allows you to target a streaming audience watching premium network content – on a television screen – Ads are served to a custom geography with zip code-level targeting, interests, and HH demo.|
|What Is the Difference Between OTT and CTV? These terms are often used interchangeably in the industry and can refer to the same thing. But the main difference is, OTT streams content across all devices such as mobile and desktop, whereas Connected TV serves to TV screens.|
|Over The Top (OTT)||Over-the-Top (OTT) and refers to access to TV content using an internet connection instead of traditional cable or satellite. Therefore, OTT advertising is the act of marketing to this internet-connected audience as they stream content. This content isn’t limited to TV only, but on any device that runs on an internet connection: Mobile | Desktop | Tablet | Laptop|
|OTT / CTV Blend||TV isn’t just TV anymore. With the growing number of cord cutters making the jump from traditional TV to streaming TV, the number of providers and vendors are also growing. The number of streaming services has exploded, including Disney+, HBO Max, and Sling TV. There are more opportunities to capitalize on OTT and CTV advertising as a whole.|
|OTT Plus (90% TV / 10% Other)||Over-the-Top (OTT) allows you to target a streaming audience watching premium network content – on any device – in a relevant location. Geo Targeted Mix of CTV (90%) & OTT (10%)|
|OTT Plus & Addressable||Over-the-Top (OTT) allows you to target a streaming audience watching premium network content – on any device – in a relevant location. Ads are served to a custom geography with zip code-level targeting, interests, and HH demo.|
|OTT (65% TV / 35% Other)||Over-the-Top (OTT) allows you to target a streaming audience watching premium network content – on any device – in a relevant location. Ads are served to a custom geography with zip code-level targeting. - Best Seller: Mix of CTV (65%) and OTT (35%)|
|OTT & Addressable||Over-the-Top (OTT) allows you to target a streaming audience watching premium network content – on any device – in a relevant location. Ads are served to a custom geography with zip code-level targeting, interests, and HH demo.|
OTT/CTV Brand Safety & Fraud
We utilize all available tools to provide high-quality delivery of our digital products and prevent digital fraud.
Transparency is an essential component to understanding supply quality.
We offer 100% transparency of website, network, and placement delivery.
We allow partners to request custom delivery by allowing the ability to add the placements they want to include, or to block delivery.
Real-time predictions about the validity of each ad impression allows us to determine whether we want to bid on an ad impression to eliminate invalid traffic (IVT) and sophisticated invalid traffic (SIVT). Post-bid data is collected and used to improve predictive models.
We are integrated with industry-leading 3rd-party verification providers (including MRI Simmons Data and comScore) to ensure that we are meeting advertiser expectations related to viewability, brand safety, and site quality.
We maintain compliance with industry-leading organizations to ensure the responsible use of data and a commitment to fraud prevention.
|Streaming Audio||Streaming audio allows you to target a streaming audience listening to audio content in a relevant location at zip level and up, demos, genre music, podcast content. Placement examples include – Spotify | iHeartRadio | Radio.com | Fox New Radio | Sonos | CBSLocal and Local AM & FM stations.|
|Streaming Audio & Addressable||Streaming audio allows you to target a streaming audience listening to audio content in a relevant location at zip level, HH Level Curated 3rd Party Data based on demo, interests, behavior|
|Social Advertising||Social advertising targets social media users browsing content on Facebook, Messenger, and Instagram using first-party detailed targeting. Campaigns are based on a total budget. Estimations of total reach and link clicks are available upon request, but impressions cannot be forecasted or guaranteed for social campaigns. Meta determines the delivery depending on the objective, ad copy, creative, and targeting parameters of each campaign.|
|Paid - Social Tier 1: $250 Min. Flat Rate||Partner matches our service fee. Total retail is the cost of media + combined service fee.|
|Paid - Social Tier 2: 25% GD Fee||Partner matches our service fee. Total retail is the cost of media + combined service fee.|
|Paid - Social Tier 3: 20% GD Fee||Partner matches our service fee. Total retail is the cost of media + combined service fee.|
|Paid - Social Tier 4: 17.5% GD Fee||Partner matches our service fee. Total retail is the cost of media + combined service fee.|
|Social Management||Leverages the power of the leading social, video, and search platforms for your business. This program includes: Custom original newsfeed and story posts designed with enhanced graphics, animation and video (premium package). Facebook, Instagram, and Google business profile posts. Includes boosting of select posts, likes, and replies to comments to help grow your Fanbase. Dedicated account manager and writer. Kick off and monthly strategy calls. Monthly reporting included.|
|SuperBoost - Facebook||2 Boosted Facebook posts, 2 Organic Facebook posts, 4 FB Stories, Custom graphics|
|SuperBoost - Facebook & Instagram||4 Boosted Facebook posts with IG placement, 2 Organic Facebook posts, 2 Instagram posts, 4 FB Stories, 4 IG Stories, Custom graphics|
|SuperBoost - Facebook, Instagram, Google, Video||4 Boosted Facebook posts with IG placement, 2 Organic Facebook posts, 2 Instagram posts, 4 FB Stories, 4 IG Stories, Custom graphics, 4 Google posts, custom video|
|Add-On Booster||2 Boosted Facebook posts, 2 Organic Facebook Posts|
|Add-On Booster Plus||2 Boosted Facebook posts with IG Placement, 2 Organic Facebook Posts|
|Add-On LinkedIn||Cross posting/formatting 2 posts to LinkedIn (not white label per LinkedIn)|
|Pre-Approval (Medical, Law, Finance, Etc.)||Monthly Pre-Planning and Content Creation|
|Social Tech Support||Assisting clients with any social issues outside normal onboarding. We will first review the issue and indicate if we can help prior to starting the SOW. We cannot set up social accounts for clients.|
|Search Engine Marketing (SEM) – PPC||Appear at the top of Google for your selected keywords. Search Engine Marketing (SEM) uses Google search advertising to drive qualified leads to your website who are ready to take action.|
|SEM Tier 1 -$1000 - $2,499 Retail||Total retail is cost of media + combined service fee.|
|SEM Tier 2 - $2,500 - $4,999 Retail||Total retail is cost of media + combined service fee.|
|SEM Tier 3 - $5,000+ Retail||Total retail is cost of media + combined service fee.|
|Monthly Call Tracking / Recording||Traditional call tracking uses unique phone numbers to tie phone calls to the ads driving them.|
|Email Marketing||Email marketing reaches consumers directly in their inbox with longer-form messaging than other digital media types – giving you room to add your personal touch. Whether your goal is to educate, inform, or ultimately convert, target a highly prospected database of over 200M active emails segmented by location, demographics, interests, and behaviors to home in on your target consumer. Email marketing experts ensure that your campaign yields optimal results with in-depth reporting and trackability.|
|Email Marketing 25k+||Dedicated email blasts sent out on behalf of the advertiser targeted to specific users and delivered to their personal and/or work email address.|
|Email Marketing & Retargeting||Through the use of real-time bidding platforms, we can place contextual ads targeted to users who are in market, within your geo and match the targets of your email broadcast. These ads enable GD to target individuals who may not appear within your targeted email list, but meet all the criteria of your email marketing deployment without any additional setup.|
|Email Marketing under 25k||Dedicated email blasts sent out to a limited list under 25k, on behalf of the advertiser targeted to specific users and delivered to their personal and/or work email address.|
|Email Marketing Creative Fee||Custom creative template that uses the colors and images that match your brand.|
|Email Marketing + Omni Channel||Combines multiple channels of advertising including social and display into a single campaign.|
|Email Marketing - OTT/CTV - Premium REACH||OTT/CTV combined with email, campaigns can drive a 2x-4x the number of daily attributed OTT users to your client’s website. GD will upload the deployment file to Amazon’s DSP allowing for a full omni-channel approach to capitalize on a single audience set while layering in Amazon’s first party data giving you the highest level of targeting, combining consumer shopping behavior with in market audiences.|
|Email Resend to Opens||Send follow up emails to your most loyal customers with a resend to opens only.|
|Website Product||While there are plenty of do-it-yourself website builders out there, many fall short of what it takes to appeal to both Google and consumers. Why is that significant? Because most consumers will find your website on Google, and they won't turn into customers if your website doesn't convince them they should. Our in-house teams of web designers are some of the best in the digital marketing space. They know what it takes to turn your website visitors into customers and how to optimize your website for Google.|
|Website – Quick Build 2 Pages up to 10pgs per page||Basic 2-10 pages, mobile responsive site. Hosted on secure platform, with daily backups.|
|Website – Custom Design||Requires an RFP.|
|Add pages to existing site (One-time fee per page)||This is a per page charge, available only to sites that we built and host.|
|Website – Hosting||Hosting only, if assistance is needed client will be billed monthly rate.|
|Website – WordPress Plugins *subject to change.||Plugin - Accessibility Widget (White Labeled) | Plugin - Shopify | Plugin - Booking/Scheduler | Plugin - Events Calendar | Plugin - Language Translation Plugin | Plugin - Google Analytics|
|Website – Copy Edits||Available only for sites we have built and are hosting.|
|Website – Copy Writing||Available only for sites we have built and are hosting.|
|Website – Hourly Work||Available only for sites we have built and are hosting.|
|Website – Single Landing Page||This is for the build of a single landing page.|
|Website – Single Landing Page Edits||For a single landing page hosted by GD.|
|SEO Services||Rank Higher on Google... When someone needs your products or services, the first place they go is Google. And it's no surprise-smartphones are everywhere, and they provide a direct line to search engines that can find the businesses they need.|
|SEO Bundles||SEO Bundles include Google Business Profile Optimization, GBP Posts, Blogs for your website, Videos, Rep Monitoring, Review Generation, and Top Directory listings.|
|SEO Base||Google Optimized, Monthly Posts, Quarterly Blogs, 1 Video Rep Monitoring, 35 directories|
|SEO Better||Google Optimize, 2 Post month, 6 Blogs, 4 Videos, Rep Monitoring, 35 directories|
|SEO Premium||Google Optimize, weekly Posts, Monthly Blogs, Monthly videos, Rep Monitoring, 35 directories|
|Review Generation (ADD-ON W/ SEO BUNDLE)||Email, Text tools, Website Widget to help client gain more customer reviews|
|Rep Monitoring & Listings Optimization||Optimize Google Business listing, and optimize listing info for top directories.|
Google Business Profile Restrictions
GBP cannot be set up for:
- E-commerce stores without a local presence.
- Digital businesses with 100% online presence.
- Rental and vacation properties.
- Services or classes are housed at locations without the owner’s permission.
- Sales associates or lead generation agents/companies.
- If your GBP has been delisted; we will need to review it prior to taking on the campaign.
- If you have a client that is a service area business and they will not publish an address, they will be submitted to a limited number of directories.
- If your business either has a physical location that customers can visit, or travels to customers where they are, you can create a Business Profile on Google.
- We follow google guidelines and best practices. If there is anything about your business or how you have your listing set up that is outside the lines of Google’s terms of service, we will not work directly with that Google Business Profile.
|Web & SEO||Combining a new website with off-page SEO will give your site the additional boost to start ranking in search. Web SEO bundle spreads cost of site design over 12 months.|
|Website - Good (5pg Site & SEO Base)||5 page website, Google Optimized, Monthly Posts, Quarterly Blogs, 1 Video Rep Monitoring, 35 directories|
|Website - Better (5pg Site & SEO Better)||5 page website, Google Optimize, 2 Post mo, 6 Blogs, 4 Videos, Rep Monitoring, 35 directories|
|Website - Best (5pg Site & SEO Premium)||5 page website, Google Optimize, weekly Posts, Monthly Blogs, Monthly videos, Rep Monitoring, 35 directories|
|SEO Landing Pages||Our dev team generates fast-loading landing pages that mirror the styles of the original websites. These landing page networks feature relevant keywords that are optimized to specific location/neighborhoods, signaling a local presence in each area. These pages can be used for Local, National or Brand focused campaigns. Rapidly expanded the geo-relevance of a GBP, which is perhaps the most important digital property a business can have in terms of search relevance.|
|RAPID SEO 50 Landing Pages||50 key word & city specific landing pages. This includes listing optimization and weekly posts.|
|RAPID SEO 75 Landing Pages||75 key word & city specific landing pages. This includes listing optimization and weekly posts.|
|RAPID SEO 125 Landing Pages||125 key word & city specific landing pages. This includes listing optimization and weekly posts.|
|RAPID SEO 240 Landing Pages||240 key word & city specific landing pages. This includes listing optimization and weekly posts.|
|SEO - Copywriting - Per Page||up to 500 words keyword rich copy|
|Design | Video Services|
|30 Sec Video||Length: 15 or 30 seconds, File format: MP4 only, File quality: 1080p (1920 x 1080), Minimum bitrate: 2200 kbps|
|Blog Creation||Unique keyword rich blog article, up to 500 words.|
|Agency Launch Fee||Base onboarding launch fee, covers training, portal set up with branded proposal builder, reporting dashboard.|
|Base Monthly Retainer||Minimum monthly retainer providing a Partner Portal with Proposal Builder, Reporting dashboard, training and more.|
|Base Monthly Retainer & Plus||Add BuzzBoard Prospecting and Audit tools to base retainer services|
|Agency Website||Select from variety of agency templates pre-loaded with GD products you will be offering - Max of 7 pages.|
|Website - Hosting & Maintenance||1 Hour of Web Updates monthly, All Plugin Updates, 30 Day Daily Backup, Server Security Monitoring|
Restricted Advertiser Categories
We strictly adhere to all Google and Facebook advertising policies, and certain categories are restricted or prohibited.
The following table displays the restricted or prohibited categories for each product.
Restricted categories require preapproval and can take 3–5 business days.
|Category||Includes||Product: Display, Geofence, Pre Roll, OTT/CTV, Streaming Audio||Product: SEM, YouTube||Product: Social|
|Abortion Services||Running keywords about abortion, whether or not abortions are performed by the advertiser||Requires advertiser approval process||Restricted|
|Addiction Services||Addiction treatment, recovery support, crisis hotline||Restricted||Restricted||Restricted|
|Bail Bonds Services||Commercial bail bond agents, bail bonds financing services, bounty hunters, bail bondsmen, immigration bail services, detention bail services||Prohibited||Prohibited|
|Cannabidiol (CBD)||CBD and CBD-based products||Limited: No health claims or direct images, 3-5 day pre-approval process required||Prohibited||Prohibited|
|Cell Phone Repair – 3rd Party||Screen repair||Prohibited|
|Debt Services||Debt settlement, debt management||Restricted||Restricted|
|Election/Political||PAC, political organizations, candidates||Requires additional information||Restricted||Restricted|
|Event Ticket Sales||Selling of tickets for an event, such as concerts or performing arts (casino, convention center, theatre, etc.)||Restricted|
|Facebook Non-Discrimination Policy||Credit, housing, and employment||Restricted|
|Gambling (brick & mortar)||Casinos||Limited|
|Guns | Weapons | Firearm Ammunition Sales | Shooting Ranges||There cannot be any promotion or images of weapons, firearms, explosives, or ammunition displayed on an ad or its corresponding landing page. Gun-safety PSAs can be accepted, but if the end state of the advertisement is to promote the use of guns, the ad cannot be run.||Prohibited||Prohibited: See Exceptions||Prohibited|
|Local Services||Locksmith, garage door company||Restricted|
|Pharmacy||Prescription drugs, local pharmacy, compounding pharmacy, drug store||Restricted||Restricted|
|Recreational Drugs||Pipes, bongs, cannabis coffee shops, marijuana, “legal highs”||Prohibited||Prohibited||Prohibited|
|Software | Tech Support – 3rd Party||Technical support for troubleshooting, security, virus removal, internet connectivity, online accounts (such as password resets or login support), or software installation||Prohibited|
|Speculative Financial Products||Contracts for difference, rolling spot forex, spread betting, cryptocurrency||Restricted||Restricted||Restricted|
|Speculative and Experimental Medicine||Stem cell therapy, cellular (non-stem) therapy, gene therapy and similar forms of regenerative medicine, platelet-rich plasma (PRP), biohacking, do-it-yourself (DIY) genetic engineering products, and gene therapy kits||Prohibited|
|Tobacco||Cigarettes, cigars, hookah lounges, cigar bars, electronic cigarettes, or e-cigarettes||Prohibited||Prohibited||Prohibited|