Stay Digitally Healthy and Strong During Difficult Times
“It is during our darkest moments that we must focus to see the light.” Aristotle
At Guarantee Digital, our leadership team has been monitoring the ever-changing dynamics of the world by listening to the advice of Federal, State, and local health and government officials. While it might seem like everything is chaotic and unsettled, during these times, it’s more important than ever to step up and help our clients stay connected. We need to reassure our consumers by maintaining strong communication and letting them know they are open and ready for business.
At Guarantee Digital, we have always prided ourselves on our talented staff and exemplary work ethic. In these unprecedented times, we want you to know it’s business as usual at Guarantee Digital. We take the needs of those who rely on our services seriously and will continue to maintain our top-notch white-glove support while allowing our teams to work from home if needed.
With all the news circulating and changing almost every day, it can be difficult to maintain positivity but for our advertisers, it’s more important than ever to remain confident and optimistic. Although the total pool of customers might be temporarily smaller, every company wants to get their share of the business that remains. The businesses who remain active, use creative tactics and market their packages to reflect the changes, will come out of the downturn stronger than those who go silent.
As the world grapples with how to respond to the coronavirus disease (COVID -19), our team is ready to serve you through various platforms, including ideas, marketing messages, and strategies you can offer to your clients. This is your time to leverage the power of digital media to get the word out!
For our media partners, a traditional/digital bundle works wonders. “We’re Open & Ready for Business” – consumers are uncertain of which businesses remain open or close their doors so a simple message reassuring the public they are open is ideal.
The steps you take to offer reassurance, ease tensions, and take away unneeded stress from business owners will be necessary when it comes to messaging. For example, Health Clubs may want to tout what they have done to sanitize the fitness machines and locker rooms. Consider easing consumer fears as much as possible. Restaurants may want to promote Private Banquet rooms and catering, such as “We Deliver” – A great message for Restaurants, Retailers and a myriad of other service businesses who deliver.
Online Video Consultation example: many Medical Groups now offer online doctor consultation virtually via video, eliminating the need to sit in the crowded waiting room.
Cater to the Work-from-Home Worker – help the computer repair, IT Services employees in your market and the Merchants that sell Office Equipment, Computers, Printers. This is an opportunity to communicate with the thousands of workers now working from home, they can get their home office all set up, be their IT support!
Tap into TV Dollars – Any clients who were likely advertisers around Live Sports TV, local college and pro teams still want to reach their target consumer and now may have funds available. See attached ideas for targeting that same audience via Digital, including our ability to target the former live sports audiences, reaching consumers who attended a Pro or College Sports event in the last 30-days.
Merchants – It may not seem like it, but now is the right time to get your digital house in order. With a slow down, and potentially more future business being conducted virtually, it may be time to focus on polishing your website and online presence. Our Digital Business Essentials are a great fit, including our Lead Machine web design pay plan, which allows the business to spread out the cost of a new website over 12 months, a great selling point for those concerned about spending.
The attached sales flyers are ready for your branding (note: we are offering FREE ad and video production enabling clients to make changes to their ads mid-flight at no cost in the event they need to change their messaging). Need a Video Spec? Simply ask via the RFP request form! Note: Prices shown are suggested RETAIL at 2x mark up from wholesale.
Five Ideas for Marketing to Consumers with extra time on their hands. Did you know, the average American watches 35 hrs of Sports TV weekly? With the leagues shut down, what will they do with that extra time? Think about your local clients who have activities that could constructively fill this time and help them promote their services! Ideas include:
- Local Colleges who offer online learning
- Local and State Parks – get outside and enjoy the fresh air!
- Home Improvement Projects – Stop at your local hardware store and finally get that room painted or honey-do list checked off.
- Bike Shops, Fitness Equipment Stores, Health Clubs – this is an opportunity to urge consumers to get in shape and try something new.
- Children – think Educational Toy Stores, Craft Projects that can be done at home, virtual learning, and online tours, etc.
Do you have a creative idea for helping business owners – please share!
Thank you for your continued positivity during these difficult times,
Stay safe, healthy, and successful!
Daryl Hively
Guarantee Digital
414.234.8529
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