The California Newspaper Publishers Association (CNPA) and Guarantee Digital have announced a strategic partnership that will enable CNPA members to offer agency-level digital marketing and services to their local advertising clients. Services will include platform-responsive web design, social media management, native advertising and a full-range of targeted digital marketing solutions for web, mobile, video, email and more.
CNPA Executive Director Tom Newton said, “Guarantee Digital will enable our newspaper members to offer the essential online solutions that local merchants need to run their business. Adding these digital agency services is a natural evolution of the role our members have always played in their communities … providing marketing tools that help their customers grow their business.”
Guarantee Digital CEO Daryl Hively added, “The CNPA member newspapers have fantastic reputations and long-standing relationships with thousands of local merchants. Many of these merchants know they need to upgrade their online presence and through this partnership, they will now have a local partner they can trust to help improve their website, social media strategy and much more.” CNPA and Guarantee Digital will work together to provide extensive product and sales training to the membership with both virtual and onsite classes held throughout the year.
In addition, CNPA and Guarantee Digital will offer educational seminars to local merchants in select locations. Hively said, “With a constantly changing interactive marketing landscape, we know that an ongoing education plan is critical for anyone who wants to stay current on the latest opportunities in digital.” The Partnership will be announced to CNPA members at the CNPA Press Summit in San Diego May 6-9. About CNPA: For 126 years, the California Newspaper Publishers Association has protected the interests of newspapers throughout the state, from the smallest weekly to the largest metropolitan daily.
CNPA operates from offices in the state’s capital and is governed by a 35-member board of directors drawn from its more than 800 daily, weekly and campus newspaper members.
For more information: Visit https://www.cnpa.com/ or call 916-288-6015 About Guarantee Digital: Guarantee Digital works with a variety of media partners and associations in over 70 markets around the U.S., providing digital marketing and services fulfillment. The Guarantee Digital white-label Digital Agency Program allows any local sales team to quickly add essential digital solutions to their existing product offerings without the cost of adding production personnel, ensuring profitability right out of the gate. For more information: Visit https://guaranteedigital.com/ or call Daryl Hively at 414-234-8529.