Gordon Borrell’s latest research on the local merchant market place is right on the money. Local Merchants are inundated with digital cold calls on a daily basis (“pestered” is how they commonly refer to it) and would much rather buy from someone they know and trust. Someone with a great reputation that has “only” been…
DetailsDaryl Hively with Guarantee Digital will be one of several digital agency experts presenting at the Local Media Association’s Agency Summit November 11-12 in Chicago. Local Media Companies are finding they are perfectly positioned to capitalize on the need for digital solutions in their marketplace as local merchants search for someone they know and…
DetailsAs we work with our media partners around the US, too often we find ourselves on 4 legged training calls at an existing advertiser and hear the Five Words no Sales Manager ever wants to hear: “I wish I had known….” or sometimes “You’re a month too late” What these customers wish they had…
DetailsThank you to Socially Stacked for this fantastic infographic! Your choice of wording can improve the likelihood of your social media posts getting shared or engaged with. In fact, there are certain words that hold more power over our decision making process than others, according to today’s infographic by QuickSprout. For example, if you were running…
DetailsIf you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which means…
DetailsFIVE ANSWERS WITH DARYL HIVELY, GUARANTEE DIGITAL BY SEAN O’LEARY, NAA DIRECTOR OF COMMUNICATIONS Five Answers is a weekly series that features a member of the newspaper industry answering five questions. Daryl Hively is the founder and CEO of Guarantee Digital. He previously held senior roles with companies such as Knight Ridder Digital, Advance Internet,…
DetailsSocially Stacked did a fabulous job going over everything that is NEW with the Facebook Layout. We’ve been hearing the rumors about Facebook’s new Pages design for several months now (and we’ve seen a few Pages that were switched over many weeks ago). As of Friday, May 23, 2014, Facebook has started prompting businesses to make the…
DetailsThis article by Mark Mitchell of Social Media Today dives into the world of hashtags on Facebook. Facebook’s Graph Search option has been far from a failure, but it hasn’t been a significant success either. One of the biggest issues is the fact that the feature is based on the social graphs of your friends.…
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