In 2011, Daryl Hively launched his own digital agency, Guarantee Digital. Guarantee has partnered with 27 media companies, including newspapers, magazines, broadcast groups, directories and a direct mail house, in 40+ markets. “We’re sort of Switzerland,” Hively says. “We’re not owned by a large media company. The smaller independents feel comfortable partnering with us.”…Details
Remember that the reviewer is a customer and has friends and family. They came into your business to give it a shot. If you respond using the tips below, it’s possible to turn a negative review into a brand ambassador. People don’t need your business/brand to be perfect — they want to see how…Details
Running a contest on Facebook presents a wonderful opportunity to reach more potential fans, and grow your social media following. By following some of these best practices — you’re sure to have a successful contest. Make sure you have an appealing, awesome prize. Your prize should align with what your business actually does. For…Details
Kinda like Bigfoot, certain myths surrounding Digital Agencies at Media Companies have a way of taking on a life of their own. For example, turning a profit doesn’t have to take 18 months! (Good luck with getting that past the Exec team!) Check out this short slide share deck to learn more about profitable…Details
High visibility in the Google+Local results can win you as many customers as you’d like. Because visibility there is free, it can also save you huge chunks of advertising dough. But even many business owners who know about local Google and try to get visible there don’t actually profit from it. Either they fall…Details
As only he can, Jerry provides insight into our fascination with Smart Phones, why the battle between text vs talk is over and hilarious take on why a Business Model created in the 1600’s based on licking, walking and a random number of pennies may not be the best fit for the 21st century.
The Newspaper Association of America has announced the eight participants for its Accelerator Pitch program that will allow startups to present their ideas to attendees of this year’s mediaXchange conference. Participants will include: Cinemacraft, City Portals, Ebyline, Guarantee Digital, MediaWorks, saambaa, Simpli.fi and SocialNewsDesk. Find out more hereDetails