In 2011, Daryl Hively launched his own digital agency, Guarantee Digital. Guarantee has partnered with 27 media companies, including newspapers, magazines, broadcast groups, directories and a direct mail house, in 40+ markets. “We’re sort of Switzerland,” Hively says. “We’re not owned by a large media company. The smaller independents feel comfortable partnering with us.”…Details
By Meg Heckman It’s becoming an almost common sight in convention halls and conference centers all over America: Dozens, sometimes hundreds, of small business owners packed in rows, sipping coffee and listening to a passionate presentation about how to grow their brands online. These gatherings are among the most visible aspects of a fast-growing…Details
As only he can, Jerry provides insight into our fascination with Smart Phones, why the battle between text vs talk is over and hilarious take on why a Business Model created in the 1600’s based on licking, walking and a random number of pennies may not be the best fit for the 21st century.
Three of the sweetest words in the advertising business, right? In case you missed it, Borrell & Associates just released their annual survey of 7500+ Businesses that details among other things, what local merchants are saying brings them the most new customers. Right after Word of Mouth…they said that their website and social media ranked…Details
If you could do just one thing in your market to start capturing more Digital Revenue, what would that be?
Gordon Borrell presented this year at the Chicago LMA Digital Summit and during a long Q & A, a media exec in the audience asked a great question: He asked: “If you could do just one thing in your market to start capturing more Digital Revenue, what would that be?” Without hesitation, Gordon Replied: “I’d start a…Details