A potential new media partner said to me the other day…“there sure seems to be a lot of options for digital product fulfillment these days…what makes you different?” This media company was in the process of selecting a partner to fulfill the sold digital marketing and services their team would be selling to local merchants.…
Detailsby Ken Doctor Neiman Journalism Lab Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability? Read more here
DetailsGordon Borrell’s latest research on the local merchant market place is right on the money. Local Merchants are inundated with digital cold calls on a daily basis (“pestered” is how they commonly refer to it) and would much rather buy from someone they know and trust. Someone with a great reputation that has “only”…
DetailsCheck out our very own Daryl Hively speaking with Tim Muma about Digital Media on LocalJobNetwork.com Podcast: Businesses Leveraging Digital Media
DetailsYou may have guessed by now that we don’t think this whole one and done blitz thing is such a good idea. Instead, wouldn’t it better to teach the sales team how to fish on their own? Teach reps to do a proper needs analysis, recommend the right program and then how to keep things sold by continually reinforcing the benefits?
DetailsWhile we’ve certainly seen a rise in Social Media sales activity the past 24 months…our old friend and stand by Email Marketing is still a very powerful channel! Borrell’s Chart of the Week reinforced that fact this week when Merchants said that Email was their most effective Digital Channel…ahead of social. (see chart…
DetailsPartnership will provide Education and New Revenue Opportunities for SNPA members. The Southern Newspaper Publishers Association (SNPA) and Guarantee Digital have announced a strategic partnership that will enable SNPA members to offer agency-level digital marketing and services to their local advertising clients. Services will include platform-responsive web design, social media management, native advertising and a…
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