Running a contest on Facebook presents a wonderful opportunity to reach more potential fans, and grow your social media following. By following some of these best practices — you’re sure to have a successful contest. Make sure you have an appealing, awesome prize. Your prize should align with what your business actually does. For…
DetailsRemember that the reviewer is a customer and has friends and family. They came into your business to give it a shot. If you respond using the tips below, it’s possible to turn a negative review into a brand ambassador. People don’t need your business/brand to be perfect — they want to see how…
DetailsIn 2011, Daryl Hively launched his own digital agency, Guarantee Digital. Guarantee has partnered with 27 media companies, including newspapers, magazines, broadcast groups, directories and a direct mail house, in 40+ markets. “We’re sort of Switzerland,” Hively says. “We’re not owned by a large media company. The smaller independents feel comfortable partnering with us.”…
DetailsSee the pitch made at this year’s NAA annual MediaXchange Conference in Denver. Guarantee Digital was one of 8 finalist who won the chance to make our best pitch Shark Tank style…we were on the clock…we had just 4 minutes…GO!
This article by Mark Mitchell of Social Media Today dives into the world of hashtags on Facebook. Facebook’s Graph Search option has been far from a failure, but it hasn’t been a significant success either. One of the biggest issues is the fact that the feature is based on the social graphs of your…
DetailsSocially Stacked did a fabulous job going over everything that is NEW with the Facebook Layout. We’ve been hearing the rumors about Facebook’s new Pages design for several months now (and we’ve seen a few Pages that were switched over many weeks ago). As of Friday, May 23, 2014, Facebook has started prompting businesses to make…
DetailsFIVE ANSWERS WITH DARYL HIVELY, GUARANTEE DIGITAL BY SEAN O’LEARY, NAA DIRECTOR OF COMMUNICATIONS Five Answers is a weekly series that features a member of the newspaper industry answering five questions. Daryl Hively is the founder and CEO of Guarantee Digital. He previously held senior roles with companies such as Knight Ridder Digital, Advance…
DetailsIf you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which…
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