A potential new media partner said to me the other day…“there sure seems to be a lot of options for digital product fulfillment these days…what makes you different?” This media company was in the process of selecting a partner to fulfill the sold digital marketing and services their team would be selling to local merchants.…
DetailsWhile we’ve certainly seen a rise in Social Media sales activity the past 24 months…our old friend and stand by Email Marketing is still a very powerful channel! Borrell’s Chart of the Week reinforced that fact this week when Merchants said that Email was their most effective Digital Channel…ahead of social. (see chart…
DetailsAs we roll into the back half of 2017 (where the heck did the time go?) we take a look at the must have Digital Services to include in your product mix…. Top Source of New Customers – Last year in the annual Borrell Survey, Merchants shared that their three biggest sources of New Customers were…
DetailsGuarantee Digital provides digital agency back office fulfillment, training, and sales support for Newspaper, TV, and Radio partners in over 200 markets around the US. Now in our 6th year, we’ve had a unique front row view of the Digital Agency business as it has evolved within Traditional Media Companies. Looking at our Media Partners…
DetailsYou may have guessed by now that we don’t think this whole one and done blitz thing is such a good idea. Instead, wouldn’t it better to teach the sales team how to fish on their own? Teach reps to do a proper needs analysis, recommend the right program and then how to keep things sold by continually reinforcing the benefits?
DetailsIn marketing, we are told that content is king. Simply creating a Facebook page and occasionally posting generic posts won’t foster great results. As marketing continues into the digital revolution, we see more and more advertisements appearing online. Perhaps your website has a blog. Posting on this each week or month will improve your search…
DetailsThree of the sweetest words in the advertising business, right? In case you missed it, Borrell & Associates just released their annual survey of 7500+ Businesses that details among other things, what local merchants are saying brings them the most new customers. Right after Word of Mouth…they said that their website and social media ranked…
DetailsKen Doctor wrote an interesting article yesterday detailing the $156M sale of Reach Local to Gannett. In it he described the struggles of certain digital services sales teams in their attempts to crack the local market and that many had experienced high churn rates. What he described wasn’t surprising to those who have ever followed some…
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