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  • Home
  • Digital Solutions
  • Partner Program
    • On-Call Sales Specialist
    • 360Support
    • Agency Lead Gen Solutions
    • Agency FAQ
  • Agency Start-Ups
  • Outsource Ad Ops
  • About Us
    • Happiness
    • Digital Media Lab
    • The Team
    • Careers
    • Podcasts
    • Blog
  • Partner Portal
    • Book New Order
    • Request RFP
    • Free Audit Tools
    • Sales Collateral
    • Training
    • Product Info
    • Case Studies
    • Video Gallery
    • Web Gallery

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The Three Things You Have to Get Right When Building Your Digital Agency

digital agencyBy Guarantee DigitalMarch 28, 2018

A potential new media partner said to me the other day…“there sure seems to be a lot of options for digital product fulfillment these days…what makes you different?” This media company was in the process of selecting a partner to fulfill the sold digital marketing and services their team would be selling to local merchants.…

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Social may be Sexy…but Email has still got Swagger!

Social MediaBy Guarantee DigitalJuly 20, 2017

While we’ve certainly seen a rise in Social Media sales activity the past 24 months…our old friend and stand by Email Marketing is still a very powerful channel!     Borrell’s Chart of the Week reinforced that fact this week when Merchants said that Email was their most effective Digital Channel…ahead of social.   (see chart…

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Digital Services: Hot as the Fourth of July

digital agency, Social Media, WebBy Guarantee DigitalJuly 3, 2017

As we roll into the back half of 2017 (where the heck did the time go?) we take a look at the must have Digital Services to include in your product mix…. Top Source of New Customers – Last year in the annual Borrell Survey, Merchants shared that their three biggest sources of New Customers were…

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6 Characteristics of Top-Performing Digital Agencies

Business, MarketingBy Guarantee DigitalFebruary 20, 2017

Guarantee Digital provides digital agency back office fulfillment, training, and sales support for Newspaper, TV, and Radio partners in over 200 markets around the US.   Now in our 6th year, we’ve had a unique front row view of the Digital Agency business as it has evolved within Traditional Media Companies.   Looking at our Media Partners…

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Teaching Men & Women to Fish

Business, MarketingBy Guarantee DigitalJanuary 30, 2017

You may have guessed by now that we don’t think this whole one and done blitz thing is such a good idea. Instead, wouldn’t it better to teach the sales team how to fish on their own? Teach reps to do a proper needs analysis, recommend the right program and then how to keep things sold by continually reinforcing the benefits?

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Native Ads: How They Work and Why They Work

MarketingBy Guarantee DigitalJanuary 27, 2017

In marketing, we are told that content is king. Simply creating a Facebook page and occasionally posting generic posts won’t foster great results. As marketing continues into the digital revolution, we see more and more advertisements appearing online. Perhaps your website has a blog. Posting on this each week or month will improve your search…

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Incremental. Recurring. Revenue!

Business, MarketingBy Guarantee DigitalSeptember 12, 2016

Three of the sweetest words in the advertising business, right?    In case you missed it, Borrell & Associates just released their annual survey of 7500+ Businesses that details among other things, what local merchants are saying brings them the most new customers.  Right after Word of Mouth…they said that their website and social media ranked…

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Education is key part of reducing churn rates

Business, MarketingBy Guarantee DigitalAugust 19, 2016

Ken Doctor wrote an interesting article yesterday detailing the $156M sale of Reach Local to Gannett.   In it he described the struggles of certain digital services sales teams in their attempts to crack the local market and that many had experienced high churn rates. What he described wasn’t surprising to those who have ever followed some…

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