Local Market Trends Podcast
Guarantee Digital CEO Daryl Hively joins Gordon Borrell to talk about Agency Pricing and Profitability on an episode of Borrell’s Popular Local Market Trends podcast. Listen Here
DetailsWebinar: Are you Ready for the Rebound?
Click here to listen in on the recent webinar we conducted for our partner Castnet Media. We’re happy to customize a webinar or podcast for your agency. Email Daryl if interested at daryl@guaranteedigital.com
Details6 Characteristics of Top-Performing Digital Agencies
Guarantee Digital provides digital agency back office fulfillment, training, and sales support for Newspaper, TV, and Radio partners in over 200 markets around the US. Now in our 6th year, we’ve had a unique front row view of the Digital Agency business as it has evolved within Traditional Media Companies. Looking at our Media Partners…
DetailsTeaching Men & Women to Fish
You may have guessed by now that we don’t think this whole one and done blitz thing is such a good idea. Instead, wouldn’t it better to teach the sales team how to fish on their own? Teach reps to do a proper needs analysis, recommend the right program and then how to keep things sold by continually reinforcing the benefits?
DetailsNative Ads: How They Work and Why They Work
In marketing, we are told that content is king. Simply creating a Facebook page and occasionally posting generic posts won’t foster great results. As marketing continues into the digital revolution, we see more and more advertisements appearing online. Perhaps your website has a blog. Posting on this each week or month will improve your search…
DetailsIncremental. Recurring. Revenue!
Three of the sweetest words in the advertising business, right? In case you missed it, Borrell & Associates just released their annual survey of 7500+ Businesses that details among other things, what local merchants are saying brings them the most new customers. Right after Word of Mouth…they said that their website and social media ranked…
DetailsEducation is key part of reducing churn rates
Ken Doctor wrote an interesting article yesterday detailing the $156M sale of Reach Local to Gannett. In it he described the struggles of certain digital services sales teams in their attempts to crack the local market and that many had experienced high churn rates. What he described wasn’t surprising to those who have ever followed some…
DetailsGrand Opening – Digital Media Lab
Check out this nice coverage for the Grand Opening from our friends at the Lake Country Reporter and lakecountrynow.com See pictures on our Facebook page
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