Digital advertising revenues in the U.S. rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 percent increase over 2013’s record-setting total of $42.8 billion –…
DetailsYou may have guessed by now that we don’t think this whole one and done blitz thing is such a good idea. Instead, wouldn’t it better to teach the sales team how to fish on their own? Teach reps to do a proper needs analysis, recommend the right program and then how to keep things sold by continually reinforcing the benefits?
DetailsPartnership will provide Education and New Revenue Opportunities for SNPA members. The Southern Newspaper Publishers Association (SNPA) and Guarantee Digital have announced a strategic partnership that will enable SNPA members to offer agency-level digital marketing and services to their local advertising clients. Services will include platform-responsive web design, social media management, native advertising and a…
DetailsThree of the sweetest words in the advertising business, right? In case you missed it, Borrell & Associates just released their annual survey of 7500+ Businesses that details among other things, what local merchants are saying brings them the most new customers. Right after Word of Mouth…they said that their website and social media ranked…
DetailsGuarantee Digital will provide digital fulfillment services as the Times and Inquirer expand their digital offerings for local businesses in Tampa Bay and Philadelphia. Daryl Hively, Founder and CEO of Guarantee Digital said, “We are excited and beyond proud to announce new Q1 partnerships with these highly respected media companies. We’re honored they have chosen…
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