Why do you need to be on social media? Social media is so much more than a “like” or a “follow”. It’s giving your customers the opportunity to share and interact with your company on a daily basis. It puts you on a personal level with the people you want to reach the most. …
DetailsIf you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which…
DetailsHigh visibility in the Google+Local results can win you as many customers as you’d like. Because visibility there is free, it can also save you huge chunks of advertising dough. But even many business owners who know about local Google and try to get visible there don’t actually profit from it. Either they fall…
DetailsGordon Borrell will be the featured speaker at our webinar Friday June 19th at 10:30 am CST. During the webinar, he’ll present highlights from the new Borrell & Associates report “Local Media at the Tipping Point” – a very interesting look at where local SMBs plan to invest their dollars. The report features the results…
DetailsRunning a contest on Facebook presents a wonderful opportunity to reach more potential fans, and grow your social media following. By following some of these best practices — you’re sure to have a successful contest. Make sure you have an appealing, awesome prize. Your prize should align with what your business actually does. For…
Detailsby Ken Doctor Neiman Journalism Lab Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability? Read more here
DetailsGordon Borrell’s latest research on the local merchant market place is right on the money. Local Merchants are inundated with digital cold calls on a daily basis (“pestered” is how they commonly refer to it) and would much rather buy from someone they know and trust. Someone with a great reputation that has “only”…
DetailsCheck out our very own Daryl Hively speaking with Tim Muma about Digital Media on LocalJobNetwork.com Podcast: Businesses Leveraging Digital Media
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