Why do you need to be on social media? Social media is so much more than a “like” or a “follow”. It’s giving your customers the opportunity to share and interact with your company on a daily basis. It puts you on a personal level with the people you want to reach the most. …
DetailsIf you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which…
DetailsHigh visibility in the Google+Local results can win you as many customers as you’d like. Because visibility there is free, it can also save you huge chunks of advertising dough. But even many business owners who know about local Google and try to get visible there don’t actually profit from it. Either they fall…
DetailsGordon Borrell will be the featured speaker at our webinar Friday June 19th at 10:30 am CST. During the webinar, he’ll present highlights from the new Borrell & Associates report “Local Media at the Tipping Point” – a very interesting look at where local SMBs plan to invest their dollars. The report features the results…
DetailsDigital advertising revenues in the U.S. rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 percent increase over 2013’s record-setting total of $42.8 billion –…
DetailsThe relationship between consumers and the web is ever changing. Advancements in technology now allows people to surf the Internet on more than just their computer. The rise of smartphones and tablets are changing the landscape of web design and what it takes to drive consumers to a merchant’s website. Responsive Web Design is an…
DetailsRunning a contest on Facebook presents a wonderful opportunity to reach more potential fans, and grow your social media following. By following some of these best practices — you’re sure to have a successful contest. Make sure you have an appealing, awesome prize. Your prize should align with what your business actually does. For…
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