By Daryl Hively, Founder & CEO Guarantee Digital We love talking to agencies in startup phase. It’s an exciting time for them and often the conversation turns to best markets to target and where the proverbial low hanging fruit is hiding. My advice to agency startups is three-fold: Go with what (or who) you know…
DetailsGuarantee Digital will provide digital fulfillment services as the Times and Inquirer expand their digital offerings for local businesses in Tampa Bay and Philadelphia. Daryl Hively, Founder and CEO of Guarantee Digital said, “We are excited and beyond proud to announce new Q1 partnerships with these highly respected media companies. We’re honored they have chosen…
DetailsA potential new media partner said to me the other day…“there sure seems to be a lot of options for digital product fulfillment these days…what makes you different?” This media company was in the process of selecting a partner to fulfill the sold digital marketing and services their team would be selling to local merchants.…
DetailsWhile we’ve certainly seen a rise in Social Media sales activity the past 24 months…our old friend and stand by Email Marketing is still a very powerful channel! Borrell’s Chart of the Week reinforced that fact this week when Merchants said that Email was their most effective Digital Channel…ahead of social. (see chart…
DetailsAs we roll into the back half of 2017 (where the heck did the time go?) we take a look at the must have Digital Services to include in your product mix…. Top Source of New Customers – Last year in the annual Borrell Survey, Merchants shared that their three biggest sources of New Customers were…
DetailsGuarantee Digital provides digital agency back office fulfillment, training, and sales support for Newspaper, TV, and Radio partners in over 200 markets around the US. Now in our 6th year, we’ve had a unique front row view of the Digital Agency business as it has evolved within Traditional Media Companies. Looking at our Media Partners…
DetailsYou may have guessed by now that we don’t think this whole one and done blitz thing is such a good idea. Instead, wouldn’t it better to teach the sales team how to fish on their own? Teach reps to do a proper needs analysis, recommend the right program and then how to keep things sold by continually reinforcing the benefits?
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