In marketing, we are told that content is king. Simply creating a Facebook page and occasionally posting generic posts won’t foster great results. As marketing continues into the digital revolution, we see more and more advertisements appearing online. Perhaps your website has a blog. Posting on this each week or month will improve your search engine optimization (SEO) standings. But… how do you know anyone is going to read it? Why not place your exciting content in a place where potential customers are already searching? No, it’s not a blog, it’s a native ad and here’s why it is different.
A native ad is a form of paid media that is placed where it can be naturally experienced in a media-rich environment such as Buzzfeed. The quality of this content must be up to the standard of the original website. Viewers who are on this website are there to read content. A native ad would mimic the look and style of the website that it is placed on but with the word “Sponsored” or “Advertisement” appearing somewhere near the headline.
Native ads are viewed 52% more than banner ads. Sometimes, these native ads will keep you on the same site while other times they drive traffic to another website (such as your brand site). Often, these types of ads will contain a headline that is considered “click bate”.
Imagine the articles that you click to find out more.
Example:
6 Ways to Organize a Mudroom
Keep your space clean and organized with
these simple tips. Number 5 is brilliant!
The content itself is relevant to the industry it is created for while not being self-promoting. This content is beneficial to the person reading it. Around 71% of native ad viewers are more likely to personally identify with a brand after reading their native advertisement.
At Guarantee Digital, we specialize in a type of native ad called in-feed ads. These pieces are written by our in-house content team. Once approved, they are sent to target marketing where they will be seen in-feed for other popular content sources for your industry or audience. Contact us today to learn more!
