The relationship between consumers and the web is ever changing. Advancements in technology now allows people to surf the Internet on more than just their computer. The rise of smartphones and tablets are changing the landscape of web design and what it takes to drive consumers to a merchant’s website. Responsive Web Design is an approach that ensures a website has optimal viewing and interaction experience across a wide range of devices. This means that no matter the gadget, a website’s navigation elements, including screen-layouts, text, and images, will be fluid. Still not convinced? Here are the top 5 reasons you need a responsive designed website for your business:
Mobile Usage is Taking Over – Businesses should recognize the importance of mobile usage in the world today. Everyone from children to seniors are surfing the web on their smart phones. Since 2014, local searching done on mobile devices has surpassed desktop searches by hundreds of users. Even more substantial, social network activity is far greater on mobile devices than desktop computers. For example, 86% of Twitter use is done on mobile devices compared to 14% of use on computers. With sky-rocketing mobile usage, it is important to have a responsive designed website that will acclimate to a user’s device.
Enhanced User Experience – Responsive design gives users a better experience because they do not have to zoom, shrink, and maneuver around text and images. Responsive designed websites allow content to automatically adjust to the screen of a device. This ensures that content can be easily read and navigated in any platform.
Higher Google Ranking – Responsive design sites are recommended by Google because they are easier to crawl, index and organize content. They offer the same URL and HTML for any device that makes it easier for users to interact with. Now that Google is placing an importance on user-experience when it comes to ranking, it is essential to have a mobile platform that works well.
Easy to Manage – Having a separate desktop and mobile site requires extra management while responsive designs are functionally easier to manage. In addition to functionality, keyword optimization and SEO strategy is fluid between devices with a responsive design website. This means less work with the same great results of separate SEO campaigns.
Beat The Competition – An increasing number of users are using their mobile devices to search and make online purchases. Stand out against the competition by catering to potential customers with a responsive design. After all, consumers are more likely to buy a product if they can easily access and navigate a website to find an item.