Digital Media Lab will empower merchants to maximize their online presence, offering a variety of do it yourself and do it for me options.
For Immediate Release:
Guarantee Digital is pleased to announce the May 24th grand opening of the Digital Media Lab, a neighborhood learning center and media store for local merchants. The Digital Media Lab was created to empower merchants with the knowledge they need to best leverage the variety of digital media opportunities available for reaching today’s always connected consumer.
At the Digital Media Lab, merchants are presented with a variety of options for how they want to tackle their digital marketing. Options include learning how to DIY, working one on one with a trainer or hiring the Media Lab’s team of professionals to do it all for them. The DIYers can attend a half-day workshop or enroll in a weekly class. For those seeking more personal attention, digital personal trainers will be available to work side-by-side demonstrating best practices so merchants can learn to eventually do it themselves. And for those who are too busy running their business or lacking certain skills, our team of marketing and design pros are standing by to take some or all of it off their plate at reasonable rates.
Initial course options will focus on content marketing, social media, and web with more courses to come. The content marketing course will focus on social media, email marketing and blogging. For those seeking to improve their web presence, a “do-it-with-me” website building class will provide merchants with a quality site they can update themselves and that is in compliance with Google’s latest mobile search requirements.
Daryl Hively, Guarantee Digital CEO and Media Lab founder said, “Today’s merchant has many options for connecting with the always online and on-the-go consumer. The problem many merchants are facing is figuring out which digital tasks they have the time and skills to do in-house vs outsource. Our goal with the Media Lab is to arm them with the knowledge to choose the best path for their business.”
The first step in the Digital Media Lab education process is to attend a free introductory seminar. Here merchants will learn the latest in online consumer trends, digital merchant best practices as well as review which workshop or class is best for them. Armed with accurate info, merchants will be ready to take the next step.
Hively added, “We want to take the mystery and stress out of digital media. Today’s local businesses are approached no less than 30 times a month by someone trying to sell them something digital. By taking an educational approach and giving them variety of options, we truly want to empower our merchant partners to make the best educated decision for their business. This may include taking a class, working with a trainer or hiring us to do some or all of the work for them. The main thing is, with the Digital Media Lab, merchants have the luxury of choice to do what’s right for them. One size does not fit all!”
The Grand Opening Party and Seminar is set for May 24th at 6PM at the Digital Media Lab, located within the Guarantee Digital offices at 700 West North Shore Drive in Hartland. Food and beverage will be served and all merchants attending will receive a free Digital Audit report for their business. Log on to www.digitalmedialab.com for more information and to RSVP.
For more Media Lab info, watch our video here: https://www.youtube.com/watch?v=jKwhPJVxBjg
About Guarantee Digital and the Digital Media Lab:
The Digital Media Lab, based in suburbs of Milwaukee in Hartland WI, is a division of locally owned and operated Guarantee Digital, a digital solutions agency that works with merchants of all sizes directly or via their large Sales and Media Partner network. The Guarantee Digital Network, comprised of over 150 partners in markets of all sizes around the US, provides a wide variety of digital solutions to 1000‘s of B2B and B2C merchants in every industry.
For those interested in a Re-Seller Partnership or opening a Digital Media Lab for their market, contact Daryl Hively at 414-234-8529 or visit www.guaranteedigital.com
