Gordon Borrell’s latest research on the local merchant market place is right on the money. Local Merchants are inundated with digital cold calls on a daily basis (“pestered” is how they commonly refer to it) and would much rather buy from someone they know and trust. Someone with a great reputation that has “only” been in the market for 50 or even 100+ years. (mmmm, do we know any media companies like that?) They want you to first understand their needs and explain how your services can help. Once empowered to make an educated decision, they’ll pay a fair price for services they can’t or don’t have time to DIY. Click here to see Gordon’s report on Slide Share and then call us when you are ready to start your digital agency.