A Little Q & A with the NAA

  FIVE ANSWERS WITH DARYL HIVELY, GUARANTEE DIGITAL BY SEAN O’LEARY, NAA DIRECTOR OF COMMUNICATIONS Five Answers is a weekly series that features a member of the newspaper industry answering five questions. Daryl Hively is the founder and CEO of Guarantee Digital. He previously held senior roles with companies such as Knight Ridder Digital, Advance…

Facebook Hashtags Best Practices

  This article by Mark Mitchell of Social Media Today dives into the world of hashtags on Facebook. Facebook’s Graph Search option has been far from a failure, but it hasn’t been a significant success either. One of the biggest issues is the fact that the feature is based on the social graphs of your…

Media Partners Fuel Guarantee Dig’s Growth

  In 2011, Daryl Hively launched his own digital agency, Guarantee Digital. Guarantee has partnered with 27 media companies, including newspapers, magazines, broadcast groups, directories and a direct mail house, in 40+ markets. “We’re sort of Switzerland,” Hively says. “We’re not owned by a large media company. The smaller independents feel comfortable partnering with us.”…

Digital Agency Myths DeBunked!

  Kinda like Bigfoot, certain myths surrounding Digital Agencies at Media Companies have a way of taking on a life of their own. For example, turning a profit doesn’t have to take 18 months! (Good luck with getting that past the Exec team!) Check out this short slide share deck to learn more about profitable…

When Google + is worthless to you?

  High visibility in the Google+Local results can win you as many customers as you’d like. Because visibility there is free, it can also save you huge chunks of advertising dough. But even many business owners who know about local Google and try to get visible there don’t actually profit from it. Either they fall…