Teaching Men & Women to Fish

You may have guessed by now that we don’t think this whole one and done blitz thing is such a good idea. Instead, wouldn’t it better to teach the sales team how to fish on their own? Teach reps to do a proper needs analysis, recommend the right program and then how to keep things sold by continually reinforcing the benefits?

Native Ads: How They Work and Why They Work

In marketing, we are told that content is king. Simply creating a Facebook page and occasionally posting generic posts won’t foster great results. As marketing continues into the digital revolution, we see more and more advertisements appearing online. Perhaps your website has a blog. Posting on this each week or month will improve your search…

Incremental. Recurring. Revenue!

Three of the sweetest words in the advertising business, right?    In case you missed it, Borrell & Associates just released their annual survey of 7500+ Businesses that details among other things, what local merchants are saying brings them the most new customers.  Right after Word of Mouth…they said that their website and social media ranked…

Education is key part of reducing churn rates

Ken Doctor wrote an interesting article yesterday detailing the $156M sale of Reach Local to Gannett.   In it he described the struggles of certain digital services sales teams in their attempts to crack the local market and that many had experienced high churn rates. What he described wasn’t surprising to those who have ever followed some…