Guarantee Digital provides digital agency back office fulfillment, training, and sales support for Newspaper, TV, and Radio partners in over 200 markets around the US. Now in our 6th year, we’ve had a unique front row view of the Digital Agency business as it has evolved within Traditional Media Companies. Looking at our Media Partners…
You may have guessed by now that we don’t think this whole one and done blitz thing is such a good idea. Instead, wouldn’t it better to teach the sales team how to fish on their own? Teach reps to do a proper needs analysis, recommend the right program and then how to keep things sold by continually reinforcing the benefits?
Three of the sweetest words in the advertising business, right? In case you missed it, Borrell & Associates just released their annual survey of 7500+ Businesses that details among other things, what local merchants are saying brings them the most new customers. Right after Word of Mouth…they said that their website and social media ranked…
Ken Doctor wrote an interesting article yesterday detailing the $156M sale of Reach Local to Gannett. In it he described the struggles of certain digital services sales teams in their attempts to crack the local market and that many had experienced high churn rates. What he described wasn’t surprising to those who have ever followed some…
Check out this nice coverage for the Grand Opening from our friends at the Lake Country Reporter and lakecountrynow.com See pictures on our Facebook page
Digital Media Lab will empower merchants to maximize their online presence, offering a variety of do it yourself and do it for me options. For Immediate Release: Guarantee Digital is pleased to announce the May 24th grand opening of the Digital Media Lab, a neighborhood learning center and media store for local merchants. The Digital…
Five Big Ideas for Driving New Revenue NOW! 1. Why not Sell the Digital Products & Solutions your customers want and need to buy! Novel concept, right? Its Sales 101…offer the products and services the market is asking for! The fact is your merchants are going to buy digital from someone, shouldn’t it be you?…