Gordon Borrell presented this year at the Chicago LMA Digital Summit and during a long Q & A, a media exec in the audience asked a great question:
He asked: “If you could do just one thing in your market to start capturing more Digital Revenue, what would that be?” Without hesitation, Gordon Replied: “I’d start a Digital Agency.”
Yesterday, Borrell & Associates released a sneak peek of a new report “Local Advertising at the Tipping Point” that backs up this statement in a big way.
The report summarizes the findings from a Survey Borrell did with over 7,000 Small to Medium Business (SMBs)
Key takeaways:
- SMB’s now spend 5X more on Digital Services than Digital Marketing
- 72% of SMBs are now buying managed Digital Services of some kind.
- SMBs are more likely to pay someone to manage their social media than buy Banner ads.
- More Mom & Pops are embracing Newspapers (Surprised?)
- Advertisers planning to increase TV, Radio budgets next 12 months – although some radio clients at risk.
We’d love to help you launch your digital agency sales efforts. You can go all in and launch a full blown white label agency complete with your new Digital Agency Brand ….or simply add some of our services (Web Design, Native, Mobile, Social, Audience Networks) to your digital product mix. The program is simple: You Sell it, We fulfill it, with amazing customer support, sales collateral (including a new digital agency website) and serious sales training all included.
Please let me know if you’d like to set up a call with your team to put a plan together. We can get you launched in time to impact Q3 Revenue!
PS: If you’d like a full copy of Borrell’s Tipping Point report, which also includes SMB Spending Estimates in over 500 markets, let me know and I can get you a discount code to save you $200.
