Partnership will provide Education and New Revenue Opportunities for SNPA members.
The Southern Newspaper Publishers Association (SNPA) and Guarantee Digital have announced a strategic partnership that will enable SNPA members to offer agency-level digital marketing and services to their local advertising clients. Services will include platform-responsive web design, social media management, native advertising and a full-range of targeted digital marketing solutions for web, mobile, video, email and more.
SNPA Executive Director Edward Van Horn said, “Guarantee Digital will enable our newspaper members to offer the essential online solutions that local merchants need to run their business. Adding these digital agency services is a natural evolution of the role our members have always played in their communities … providing marketing tools that help their customers grow their business.”
Guarantee Digital CEO Daryl Hively added, “The SNPA member newspapers have fantastic reputations and long-standing relationships with thousands of local merchants. Many of these merchants know they need to upgrade their online presence and through this partnership, they will now have a local partner they can trust to help improve their website, social media strategy and much more.” SNPA and Guarantee Digital will work together to provide extensive product and sales training to the membership with both virtual and onsite classes held throughout the year.
In addition, SNPA and Guarantee Digital will offer educational seminars to local merchants in select locations. Hively said, “With a constantly changing interactive marketing landscape, we know that an ongoing education plan is critical for anyone who wants to stay current on the latest opportunities in digital.” The Partnership will be announced to SNPA members at the SNPA Annual Conference in Savannah Oct 5 – 7th.
About SNPA: SNPA’s mission is to be the most valuable personal network for publishers to find and exchange ideas, solve problems and develop their businesses. The association, founded in 1903, includes more 500 print and digital newspapers and nearly 90 R&D partners that supply goods and services to the newspaper industry. For more information, contact Edward Van Horn at…..
About Guarantee Digital: Guarantee Digital works with a variety of media partners and associations in over 100 markets around the U.S., providing digital marketing and services fulfillment. The Guarantee Digital white-label Digital Agency Program allows any local sales team to quickly add essential digital solutions to their existing product offerings without the cost of adding production personnel, ensuring profitability right out of the gate. For more information: Visit http://guaranteedigital.com/ or call Daryl Hively at 414-234-8529.