Running a contest on Facebook presents a wonderful opportunity to reach more potential fans, and grow your social media following. By following some of these best practices — you’re sure to have a successful contest. Make sure you have an appealing, awesome prize. Your prize should align with what your business actually does. For example,…Details
Kinda like Bigfoot, certain myths surrounding Digital Agencies at Media Companies have a way of taking on a life of their own. For example, turning a profit doesn’t have to take 18 months! (Good luck with getting that past the Exec team!) Check out this short slide share deck to learn more about profitable agencies…Details
High visibility in the Google+Local results can win you as many customers as you’d like. Because visibility there is free, it can also save you huge chunks of advertising dough. But even many business owners who know about local Google and try to get visible there don’t actually profit from it. Either they fall prey…Details
The Newspaper Association of America has announced the eight participants for its Accelerator Pitch program that will allow startups to present their ideas to attendees of this year’s mediaXchange conference. Participants will include: Cinemacraft, City Portals, Ebyline, Guarantee Digital, MediaWorks, saambaa, Simpli.fi and SocialNewsDesk.
By Meg Heckman It’s becoming an almost common sight in convention halls and conference centers all over America: Dozens, sometimes hundreds, of small business owners packed in rows, sipping coffee and listening to a passionate presentation about how to grow their brands online. These gatherings are among the most visible aspects of a fast-growing trend…Details
by Ken Doctor
Neiman Journalism Lab
Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?