A Little Q & A with the NAA

FIVE ANSWERS WITH DARYL HIVELY, GUARANTEE DIGITAL BY SEAN O’LEARY, NAA DIRECTOR OF COMMUNICATIONS Five Answers is a weekly series that features a member of the newspaper industry answering five questions. Daryl Hively is the founder and CEO of Guarantee Digital. He previously held senior roles with companies such as Knight Ridder Digital, Advance Internet,…

Facebook Hashtags Best Practices

This article by Mark Mitchell of Social Media Today dives into the world of hashtags on Facebook. Facebook’s Graph Search option has been far from a failure, but it hasn’t been a significant success either. One of the biggest issues is the fact that the feature is based on the social graphs of your friends.…

Media Partners Fuel Guarantee Dig’s Growth

In 2011, Daryl Hively launched his own digital agency, Guarantee Digital. Guarantee has partnered with 27 media companies, including newspapers, magazines, broadcast groups, directories and a direct mail house, in 40+ markets. “We’re sort of Switzerland,” Hively says. “We’re not owned by a large media company. The smaller independents feel comfortable partnering with us.” Daryl…